Speak up project

Conceptualisation of the landing site for an European project promoting debate clubs

What is it about?

SpeakUp is a European Project (Erasmus+) that aims to promote the activity ‘Debate group’ among young people through the promotion of events organised by the consortium.

The company Emphasys from Nicosia (Cyprus) asked me to conceptualise the website as part of the Global Training 2023-24 programme.

Tasks

-> Identify the needs, fears and motivations of users
-> Generate a low fidelity proposal
-> Generate a pixel perfect proposal
-> Generate resources (logo, images, literals) for the landing page

Research

Together with the members of the Emphasys Research team, dynamics are carried out to identify the fears and motivations that users experience when signing up for a Debate group.

Fears

Benefits/motivations

Assessment

Once these have been identified, the motivations and fears have been weighed up in order to make verifiable design decisions.

Design requirements

->Convey the feeling of belonging to a culturally diverse community that welcomes us without prejudice
-> Convey a participatory and positive atmosphere, where everyone fits in
-> Provide information about the activity and be transparent providing a lot of information about the dynamics.
-> Remember the benefits throughout the experience until they register.

Design