A brief introduction

I have always had a special interest in design from a technical approach. This interest led me to study Industrial Design Engineering, where I was able to merge aesthetics with a solid understanding of technical principles and manufacturing.

Studies have moulded me into an empathetic designer, with a solid foundation in Design Thinking methodology. Now, I can't conceive of design in any other way than for people, seeking to meet both their goals and business objectives.

‘We don't design to make things pretty, we design to make things happen’.

At present, in digital design (UX/UI), I enjoy the immediacy of testing and tweaking elements. Applying simple changes that can transform the user experience and significantly improve conversion.

As UX/UI designer...

Participated in multiple projects from research to handoff with the aim of improving the user experience

Participated in projects oriented to multiple platforms, from desktop and mobile to native applications (iOS and Android)

Maintained a multi-client design system with reusable and scalable solutions in pursuit of improved product consistency

Generated the HTML, CSS and Javascript code of the website

Participated in multidisciplinary teams: front and backend developpers, Marketing, Graphic Designer, Product and Project Managers

Participating in roadmap 2025 projects from conceptualisation to delivery to the front and back-end development team, with whom I collaborate closely on a day-to-day basis.

Building a Design System for the national park of sports betting terminals comprising Kirolbet, Juegging, Apuestas Valor and Apuestas de Andalucia as the main UX/UI designer in the terrestrial area.

I try to reduce the time to market of the projects I am involved in; with reusability and scalability as the main objective.

CONTACT ME

Tools

To join the dots betweenideasanddevelop solutions with a strong sense of pragmatism.

What they say about me?

The Predictive Index

Behavioral report (2020-2021)

THE SCHOOLER

Accurate, reserved and imaginative. Seeks a high level of technical expertise.

Ed Evanson

Mind the game

"Working with Xabier was extremely easy, professional, productive and fun. His excellent knowledge of Website UX greatly increased our brand’s success and attractiveness and I would highly recommend him for this work. He adapted easily to our in-house tool and really stretched them to useful and aesthetic potentials which we were not yet familiar with. Xabier is an amazing asset."

Zigor Salvador

Orona

“Xabier has carried out design and prototyping tasks for mobile applications with very good results, highlighting his involvement in the projects and his degree of autonomy.”

Idoia Gato

My mum

"My son is so talented that he managed to program the coffee maker to make his coffee exactly the way we like it."

In my spare time...

(playing live music)

(playing sports)