blender

Raising the product range to gourmet by redesigning the housing of the Bosch Ergomixx blender

Context

In this academic project, they provide us with a "Bosch Ergomixx 750W" blender (see image below) of a medium-low range available on the market, and our task is to modify its appearance to place it within the high range of their products and direct it to a more gourmet user target.

Challenges

-> The redesign must work with the new casing without losing functionalities
-> 3D print the prototype and the clips must assemble the product well
-> Generate the plastic injection moulds for the production of the casing.
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Market positioning

Market benchmarking and definition of the target vector taking into account technical requirements, price and perceived user value.
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